Pairing Fonts

I used my screens from brand and letterforms, I left the fancy fonts the same as I thought they fit pretty well together as is. I relied heavily on the good fonts table and tried to pair serifs with sans serifs. I used the overlay to see how well the fonts blended. All but the heavy branding screen matched up pretty well.

For the light and heavy branding I used a beach scene which would be relaxed, casual and friendly. For the light branding I used more humanist fonts which appear cleaner and I used more playful fonts for the heavy branding which more directly give summer and relaxation. I used lato for body as it is legible but gives off the summer vibe and literally means “summer” in polish.